Prepare for the spotlight

In today’s media landscape, every comment can shape how your brand or reputation is perceived. Whether it’s a live interview, podcast, or panel appearance, confident communication has become a core business skill — not a nice-to-have.

That’s why we’ve created a unique media training programme led by Stephen Fleming, a senior reputation advisor, and Rob McCaffrey, a former Sky Sports TV presenter with decades of international experience. Together, we blend strategic messaging expertise with on-air performance coaching to help leaders communicate with clarity, confidence and credibility.

Why It Matters

  • Protect your reputation – Handle tough questions with composure.

  • Project authority – Develop an authentic on-camera presence.

  • Deliver impact – Turn key messages into memorable soundbites.

This isn’t about media spin — it’s about helping your spokespeople represent your organisation with professionalism and confidence when it matters most.

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MDF — building your media relationships